Online Gaming and Marketing

The hidden commercial potential in the ever-growing online gaming market has been known to marketers for a long time. It is known that millions of people around the world are playing different types of online games. The wide range of games available – from single-player quizzes, puzzles, sports and casino games to classic multiplayer games like backgammon and chess to role-playing and strategy games like World of Warcraft and Lineage – attracts a diverse variety of players. .

Recent polls show that online gambling is not an exclusive territory of 25-35 males. Over 50% of women of the same age regularly play online games, plus a fair percentage of older (and, of course, younger) men and women are also concerned in the world of Internet gaming. For marketers, these numbers mean a unique opportunity to expose all kinds of products to millions of potential customers.

Marketers use a variety of online marketing techniques to get closer to the huge crowd of online gamers, including traditional advertisements and more creative and advanced types of online marketing tools. From chewing gum to cars to anti-depression drugs, it seems everyone is seeking the attention of online gamers.

One of the most common ways to promote a brand is through online games. For example, the Chrysler Group, owner of the Dodge brand, has an exclusive gaming website dedicated to racing games, where the player can drive the company’s latest models and, if played well, players are rewarded with a HEMI. ® Power Bonus!

Online pool as a test scenario

Let’s say you want to shoot some online pool. By clicking “online pool” on one of the Internet’s largest search engines, you will find two major food manufacturers fighting for the opportunity to promote their brands on your virtual pool table.W88

Giant chewing gum company Wrigley’s is the sponsor of the popular gaming portal, best known for its online pool games. Once you enter Candystand’s virtual pool room, you will be asked to customize your playing ability from a selection of three designs, each representing a different brand of chewing gum, whose logo is spread all over the pool table. Would you consider chewing on an ice pick later?

You will face the same dilemma if you choose to play Nabisco World. However, if you choose the most popular choice today, Yahoo! Pool, you will not be able to escape even the advertisements; immediately after signing up and before entering the desired arcade, you will be impressed by Yahoo! Messages from game sponsors.

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